Diwali is nine days away, the shopping list is getting longer, and the Amazon Great Indian Festival Sale is still running. Amazon opened the sale to all customers at midnight on 8 October 2026, and shoppers turned up in huge numbers. According to About Amazon India, the sale crossed 440 million visits in its early phase, the highest in Amazon.in's history, and customers ordered over 100% more products than last year.
The sale has changed shape since then. The bank partner switched from SBI to HDFC Bank when the Diwali Edition began, so the card that saved you money on 8 October may not get the discount today. Below, you'll find every phase, every bank offer and the current status in one place, plus how to add Demandeals cashback to your Amazon orders and keep a little more of every rupee.
| What you want to know | Answer (checked 30 October 2026) |
|---|---|
| Sale start | 8 October 2026, 12 AM |
| Current phase | Diwali Edition, live since 28 October |
| Bank offer now | 10% instant discount on HDFC Bank credit cards and credit card EMI |
| End date | Not announced by Amazon yet |
When is the Amazon Great Indian Festival Sale 2026? Dates, phases and end date
The Amazon Great Indian Festival 2026 started at midnight on 8 October 2026 and is still live on 30 October in its Diwali Edition. Amazon runs GIF 2026 in waves, and each wave brings fresh deals and sometimes a new bank partner.
| Phase | Starts | Ends | Bank offer | Source |
|---|---|---|---|---|
| Prime early access | 7 Oct (reported) | 8 Oct, 12 AM | SBI cards (reported) | News reports |
| Main sale | 8 Oct, 12 AM | Not stated | 10% off, SBI credit and debit cards and EMI | About Amazon India |
| Reloaded | 21 Oct (reported) | Not stated | Not confirmed | Deal sites |
| Diwali Edition | 28 Oct | Not announced | 10% off, HDFC Bank credit cards and credit card EMI | About Amazon India |
Is the Amazon Great Indian Festival sale still on?
Yes. On 30 October 2026, Amazon's Great Indian Festival event page was live with festival deal tags and an "Extra ₹250 back only for Prime" section. Amazon hasn't posted a closing date yet.
How many days does the Amazon sale last?
Amazon hasn't confirmed the total for 2026. Counting from 8 October, the sale had run for 23 days by 30 October and was still going.
Bank offers and Prime benefits by phase
The bank partner changed between phases, so check the offer on Amazon's payment page on the day you pay. In the main sale, Amazon said SBI credit and debit cards got a 10% instant discount, and Prime members got "up to 10% extra savings".
| Phase | Card / payment | Offer | Caps and minimum order |
|---|---|---|---|
| Main sale | SBI credit and debit cards, EMI | 10% instant discount | On Amazon's offer page |
| Diwali Edition | HDFC Bank credit cards, credit card EMI | 10% instant discount | On Amazon's offer page |
| Diwali Edition (Prime) | Curated products | Extra ₹250 cashback | Amazon's terms |
| Diwali Edition | Amazon Pay ICICI Bank Credit Card | Extra 5% cashback over the usual 5% (Prime) or 3% | Card terms |
Amazon's Diwali Edition announcement also lists No Cost EMI on many products and 10% cashback with Amazon Pay Later.
What's on offer: top categories in the sale
Amazon groups its deals by category, and these five got the biggest push in its Diwali Edition announcement. Figures are Amazon's "up to" discounts, so prices vary by product and day.
- Smartphones and accessories: Samsung, OnePlus, Redmi and iQOO; up to 40% off with No Cost EMI for up to 12 months. See our Electronics page.
- Smart TVs: Samsung, Sony, LG, TCL and Xiaomi; up to 65% off.
- Amazon devices: Echo and Fire TV Sticks; up to 45% off on select devices.
- Home appliances and kitchen: Ninja, Bosch and Prestige; flat 50% off on over one lakh products. See our Home and Kitchen offers.
- Fashion and beauty: Biba, GAP, Lakmé, Crocs and Skechers; up to 80% off. See our Fashion page.
For festive offers from other stores, browse our Festival Offer and Biggest Sales pages.
How to earn Demandeals cashback on Amazon sale orders
Start from the Demandeals Amazon page, then shop on Amazon as usual, and your cashback gets tracked to your account.
- Open the Amazon page on Demandeals and check the rate shown that day.
- Click Avail Deal to go to Amazon.
- Place your order within 30 minutes, in the same session.
- Skip other coupon sites and browser extensions during checkout, because they can break tracking.
Cashback moves from Pending to Confirmed to Redeemable, and then you can transfer it to your bank account. Your payment must go through, and a cancelled or returned order may see its cashback reversed. Our How it works page has the full rules, and our guide on how to redeem cashback covers withdrawals.
Upcoming Amazon sales after the Great Indian Festival
Amazon hasn't announced its next sale as of 30 October 2026. Amazon Pay rewards worth ₹500 on eligible bill payments, recharges and Digital Gold run until 30 November 2026. Earlier this year, Amazon ran the Great Republic Day Sale in January, Prime Day from 4 to 6 July and the Great Freedom Sale from 7 August.
Comparing platforms? Read our Amazon vs Flipkart festive sale comparison and our Flipkart Big Bang Diwali Sale 2026 guide.
Final Words
The Amazon Great Indian Festival Sale 2026 is in its last stretch, with the Diwali Edition live and no end date from Amazon yet. Three habits will help you get the most from it. First, pay with the card the current phase supports; right now that's an HDFC Bank credit card. Second, check the price history before you trust a big "% off" tag. Amazon says its Rufus assistant tracks prices over 30 to 90 days and can alert you when an item hits your target price. Third, start from Demandeals so your order earns cashback on top of Amazon's deals.
A new phone for college, a mixer grinder for the kitchen or a kurta set for Lakshmi Puja: a few minutes of checking can save you a fair amount on each. Open our Amazon cashback page before your next order. We'll update this page the moment Amazon announces the end date.
